Assistant Brand Manager/ Marketing

Nhà tuyển dụng và Ứng viên lưu ý

Mã hồ sơ : 10551

Ngày cập nhật : 23-07-2013

Họ tên : Nguyễn Minh Mẫn

Ngày sinh : 20/1/1986

Giới tính : nu

Tình trạng hôn nhân :

Nhân viên

• To realize my creative ideas in the field of marketing to achieve personal success and contribute to organizational growth.

Sơ cấp

Tiếng Anh

Thỏa Thuận

Nhân viên chính thức

Tiếp thị - Quảng cáo, Marketing - PR

Hồ Chí Minh

Có

University of Finance and Marketing

→ 2011

Customer Behavior
Marketing Research
Strategy Management
Marketing Management
Brand Management
Public Relation
Advertising and Promotion
Communication in Business
etc.

3 Năm

Assistant Brand Manager

→ Việt Nam

0/0 → 0/0

Responsibility
• Support Brand Manager in leading and implementing planned brand building according to approved execution plan to achieve objective.
• Involve in all phases of new product development from inception to launching (new instant noodle brand – Reeva Oats ).
• Prepare and execute a 360 communications campaign.
• Do market research (both qualitative and quantitative).
• Work with Design Team to translate product concept and features to packaging and collateral design.
• Manage marketing budget.
• Market and competition analysis.
• Work with Agencies in developing new packaging, communications.
• Coordinate with other functional departments (R&D, Purchasing, Planning, etc..).

Achievements
• Have an overview of market and consumer in FMCG industry (especial in beverage and food).
• Have an overview in 360 marketing.
• Be able to prepare sale forecast and P&L.
• Be able to develop proposal and activity plant.
• Improve leading and management skill.

Market Research Executive

→ Việt Nam

0/0 → 0/0

Responsibility
• Lead and conduct internal research (logistics, testing, data analyzing, reporting).
• Assist Market Research Manager in scheduling and planning research based on project requirements.
• Provide essential information (market intelligence, customer insights, tracking data – Brand Health tracking, Retail Audit) to Brand Team and Sale team to develop long-term brand strategies.
• Work with agencies to carry out external research.
• Manage Research budget.
• Effective day-to-day manage and coordinate other departments, such as Brand team, R&D, Finance, etc to have working plan done.

Achievements
• Have a thorough understanding of current beverage market.
• Have an insightful knowledge of consumers, especial beverage consumers.
• Have a good understanding of key players in the beverage market.
• Be able to analyze brand and market situation to find out new solution for brand.
• Gain team working and leadership experience.
• Be able to lead and manage project through a well coordinating other departments, agencies.

• Interpersonal skill: very good at coordinating with colleagues in cross functions
• Analytical skill
• Work under pressure
• Self motivate, hard-working